Transform magazine is proud that its awards program is celebrating the transformative power of rebranding and brand building in the North America region for the eighth consecutive year.
This year’s edition sees a number of hotly contested categories with ‘Best Use of a Visual Property’ and ‘Best Strategic or Creative Development of a New Brand’, both featuring seven projects to battle for gold. . Elsewhere, ‘Best Brand Experience’, ‘Best Use of Packaging’ and ‘Best Creative Strategy’ are also expected to be highly competitive.
Each entry was reviewed by a panel of expert judges drawn from the region’s top companies, including Google, Hasbro, Liberty Latin America and Microsoft. Judges focused on creativity, innovation, strategic excellence and execution when determining the best entries in the five categories.
“I would like to extend my congratulations to everyone who was shortlisted. We believe the entries for this year’s Transform Awards North America set the bar high for excellence in the transformative power of brand strategy and design. , and we are proud to be able to award the shortlisted companies in person again in October,” said Andrew Thomas, publisher of Transform magazine and founder of the Transform Awards.
The winners of the Transform Awards North America will be announced at the prestigious Manhattan Penthouse in New York City on October 25.
The full shortlist is as follows:
CONTENTS
Better use of the visual property
Bally’s Corporation and Interbrand
Colgate Recycle Me! (Colgate Palmolive) and Design Bridge New York
Delinea and Interbrand
Studio Kleo and Fellow
Merck Animal Health and CBX
Miller Lite X NFL (Molson Coors) and Design Bridge New York
The Hershey Company and CBX
Best Brand Architecture Solution
Breastcancer.org and Work & Co
Gallup® and starfish
ICE and prophecy by Prosek
Morgan Stanley / E*TRADE and Interbrand
Truist and Interbrand
Better use of copy style or tone of voice
Beon and Interbrand
Cart.com and goods and services
Hootsuite and Prophet
ICE and prophecy by Prosek
Better brand experience
Deem, Inc.
ICE and prophecy by Prosek
Mars and Landor & Fitch
North Kansas City Schools and DLR Group
PepsiCo Design & Innovation – MTN Dew Cake Smash
ZEISS and Goods & Services
Optimal use of packaging
Compound feeds and Pearlfisher
Merrie Mill Farm and Vineyard with Joe Smith | Padilla’s brand consultancy
PepsiCo Design & Innovation – MTN Dew Cake-Smash
Tecate ALTA and Pearlfisher
Wild Turkey 101 and Pearlfisher
Better wayfinding or signage
Little Island and C&G Partners
Mars and Landor & Fitch
Better use of the audio brand
Church Chicken with Sonic Lens and Wunderman Thompson
Colgate and Massive Music
Interac and Sixth Son
Merrell and Sixth Son
Tostitos and Made Music Studio
Turner Classic Movies and Made Music Studio
Best use of typography
Bally’s Corporation and Interbrand
Miller Lite X NFL (Molson Coors) and Design Bridge New York
TotalMed and MonogramGroup
TriValley Medical Group and The Creative Bar
Best Venue or National Brand
Answer the call and Landor & Fitch
P33 and City of Chicago with 50,000 ft Inc.
The Armory Show and Brunswick Creative
Best expression of a brand on social networks
izzo® by Premier Dental Co and Starfish
Design and innovation PepsiCo – Doritos
Design and innovation PepsiCo – Lay’s
TREAT
Better internal communication during a brand development project
Adopt and Landor & Fitch
Russell Reynolds Associates and Prophet
Vericast
Better implementation of a brand development project
Likewize and SomeOne
Nasdaq and Landor & Fitch
SCA Health and MonogramGroup
The Hershey Company and CBX
WPP and Landor & Fitch
STRATEGY
Best Creative Strategy
ams OSRAM and GW+Co
BlackRock Aperio and Agenda
Copilot and Show
Merck Animal Health and CBX
The Armory Show and Brunswick Creative
WPP and Landor & Fitch
Best Brand Evolution (Company)
Hootsuite and Prophet
Plug Power and Lippincott
Look and Show
Russell Reynolds Associates and Prophet
Xfinity
Best brand evolution (consumer)
Basil Hayden (Beam Suntory) and Design Bridge New York
Breastcancer.org and Work & Co
Copilot and Show
HTH (Sigura) and Design Bridge New York
NYC Pride and Lippincott
The Armory Show and Brunswick Creative
Best Brand Evolution (Company)
Anheuser-Busch and the Prophet
KPMG and Siegel+Gale
Nasdaq and Landor & Fitch
Quona Capital and 8 Point Studio
Winnebago Industries and Joe Smith | Padilla’s brand consultancy
Best Strategic or Creative Development of a New Brand
Del Monte Foods, Inc (for Joyba) and CBX
Delinea and Interbrand
IDentifi of PCH Media and Living Group
International Fresh Produce Association and Clarkmcdowall
izzo® by Premier Dental Co and Starfish
Light & Wonder and Landor & Fitch
OneMain Financial and DeSantis Breindel
Better development of a new brand within an existing brand portfolio
CVS Kidney Care and Prophet
Gateway Foundation and innerpride branding
NYSE and Prophecy by Prosek
Design and innovation PepsiCo – Soulboost
StarStorage brand and innerpride
Better naming strategy
Allergan brand and keyword
Audacy and Landor & Fitch
Dwell and Prophet
Microsoft Mesh and interbrand
SameSky and Catchword branding
TotalMed and MonogramGroup
TYPE
Improved brand image following a merger or acquisition
BlackRock Aperio and Agenda
Deep Pool and Prophecy by Prosek
Delinea and Interbrand
Prospiant and DeSantis Breindel
WESCO International and Joe Smith | Padilla’s brand consultancy
Xactus and Sustena, a Pariveda company
Best brand development project to reflect a change in mission, values or positioning
AB InBev and Prophet
Hoopo (formerly PRICE Canada) and Creative Business Company
IDentifi of PCH Media and Living Group
Light & Wonder and Landor & Fitch
The Armory Show and Brunswick Creative
WPP and Landor & Fitch
Best Rebranding of a Digital Property
Gallup® and starfish
Light & Wonder and Landor & Fitch
NYC Pride and Lippincott
Quona Capital and 8 Point Studio
Xfinity
Best employer brand
Russell Reynolds Associates and Prophet
Saputo and Joe Smith | Padilla’s brand consultancy
SECTOR
Best visual identity by a charity, NGO or NPO
Answer the call and Landor & Fitch
Hoopo (formerly PRICE Canada) and Creative Business Company
International Labor Organization and Ultravirgo
MindForward Alliance and Interbrand
Best visual identity of the education sector
Studio Kleo and Fellow
Nucleate and Essen International
Promethean
Best visual identity of the energy and utilities sector
Plug Power and Lippincott
Terrasmart and DeSantis Breindel
Best visual identity in the engineering and manufacturing sector
Identec Solutions and GW+Co
WESCO International and Joe Smith | Padilla’s brand consultancy
Better visual identity of the agricultural and agricultural sector
International Fresh Produce Association and Clarkmcdowall
Merck Animal Health and CBX
Best visual identity in the financial services sector
BlackRock Aperio and Agenda
Cadence Bank and Tenet Partners
Continuim Equity Partners and MonogramGroup
Enfusion and 50,000 feet Inc.
Nasdaq and Landor & Fitch
OneMain Financial and DeSantis Breindel
Best visual identity in the FMCG sector
Campbell’s and Turner Duckworth: London, San Francisco and New York
Dollar Shave Club and Turner Duckworth: London, San Francisco and New York
PYREX and Pearlfisher
Best visual identity in the agri-food sector
Compound feeds and Pearlfisher
Crif Dogs and Design Bridge New York
Del Monte Foods, Inc (for Joyba) and CBX
Maker’s Mark and Turner Duckworth: London, San Francisco and New York
Design and Innovation PepsiCo – Neon Zebra
SOW GOOD and Pearlfisher
Best visual identity for the healthcare and pharmaceutical sector
Azenta and Prophet
Gateway Foundation and innerpride branding
Lyn Health and Lippincott
Pennington Biomedical and Turner Duckworth: London, San Francisco and New York
Look and Show
Best visual identity in the industrial and basic materials sector
HTH (Sigura) and Design Bridge New York
Vibrantz Technologies and OWDT
Best visual identity in the lifestyle and well-being sector
Copilot and Show
izzo® by Premier Dental Co and Starfish
WPP and Landor & Fitch
Best visual identity in the professional services sector
KPMG and Siegel+Gale
TotalMed and MonogramGroup
WTW and Monigle
Best visual identity in the retail sector
Givenchy and Work & Co
Timberland and Lippincott
Best visual identity of the sports and leisure sector
Light & Wonder and Landor & Fitch
Design and Innovation PepsiCo – Gatorade Zero
Design and innovation PepsiCo – Gatorlyte
The Armory Show and Brunswick Creative
Winnebago Industries and Joe Smith | Padilla’s brand consultancy
Best visual identity in the technology, media and telecommunications sector
Delinea and Interbrand
IDentifi of PCH Media and Living Group
Light & Wonder and Landor & Fitch
Likewize and SomeOne
StarStorage brand and innerpride
Best visual identity in the transport and logistics sector
Beon and Interbrand
GXO and Lippincott
There is no shortlist for Best Overall Visual Identity and Grand Prize. All shortlisted individuals are eligible and winners will be announced at the awards ceremony on October 25, 2023.
Transform’s Brand Strategist of the Year and Creative Director of the Year will also be revealed at the party!