Jeff Bezos shared a retro magazine cover criticizing Amazon

Amazon celebrated 27 years in business and Jeff Bezos took to Twitter to celebrate the streak with throwback photos.

Bezos started the company in a garage in Seattle in 1994, shortly after resigning from hedge fund DE Shaw. He had pitched the idea of ​​an online bookstore to his former boss, David E. Shaw, but he hadn’t been impressed. He first went public with Amazon in 1997, becoming the first man to reach a net worth of over $100 billion since Bill Gates in 1999.

However, Jeff Bezos didn’t seem to have much support when he started.

The creator of the e-commerce giant recently shared the cover of Business Week, which called his business a “risky bet”. In the tweet, Bezos also mentioned that he had the particular edition framed as a personal reminder.

I have this old BusinessWeek 2006 framed as a reminder. The “risky bet” Wall Street didn’t like was AWS, which generated more than $62 billion in revenue last year. pic.twitter.com/ccF0nCOkhu

—Jeff Bezos (@JeffBezos) May 18, 2025

While some Twitter users interpreted the move as a bend, others saw it as an uplifting message and a reminder to always believe in yourself.

It’s such a strange insight into the human mind to see that you can have more money than all of them, but like 3 other human beings combined and still feeling the need to flex on Twitter, you’ve proven your haters wrong 16 years ago. Just be happy and rich man! https://t.co/frsanQAMOX

— Passionate about infrastructure contracts (@kapk3838) May 19, 2025

Ha ha. How wrong was Media? That’s why you shouldn’t bet against smart, passionate entrepreneurs like Jeff Bezos. This man has grown his empire to over $1 trillion and created value for all stakeholders involved in the ecosystem. https://t.co/VgfiR6Jv9T

– VGP (@VGPS1978) May 19, 2025

I like Jeff’s Twitter game way more than Elon’s.

Says what he thinks without being derogatory. Inspires both young inventors and investors. Also a man of his word. https://t.co/akLNSDHreX

— Abhishek Murarka 🥧💹 (@abhymurarka) May 19, 2025

After all, a little bending can’t hurt anyone, can it?