Oskar Illustration launches interactive art initiative

Thursday 01-07-2021 09:00

Talent Agency, Artwork by Oskar has partnered with an immersive production studio, View and support organization NABS to launch an interactive art initiative to promote mental well-being.

According to the Mental Health Foundation, more than half of the adult population in the UK felt anxious or worried towards the end of 2020. While anxiety caused by pandemic stress fell from 62% in March 2020 to 42% at the end of February 2021, research shows that nature has played a crucial role with 45% of the UK population saying being in a green space has been vital for their mental health.

Designed to “bring the outdoors in”, five of Oskar Illustration’s leading contemporary artists have created bespoke posters with an uplifting nature theme.

To bring these works to life, Visualize created an augmented reality experience, allowing people to see the illustrations come to life in their homes.

A limited number of exclusive posters will go on sale live on Oskar’s illustration site for one day only. All proceeds will be donated to NABS to support its efforts to create a better and healthier environment for the entire advertising and media industry.

“At Oskar Illustration, we believe that art can not only support more creative advertising campaigns, but can also be an essential instrument for a better quality of life in the industry,” said the founder of Oskar. Illustrated by Oli Roberts. “We’re really excited to be able to support the cause of NABS with some of Oskar’s brilliant and totally unique artwork, while also offering something for everyone to enjoy with an amazing AR experience that not only brings images to life, but also brings hope for life after lockdown.