Ben McKay, a student at Ravensbourne University in London, has crafted a limited-time makeover for Sweden’s most famous brewery and ciderhouse flavors. With the refresh taking effect across the UK this summer, it’s the first time in Kopparberg’s history that the packaging has been changed.
Part of the brand’s “To Firsts That Last” campaign, Kopparberg hopes McKay’s limited-edition designs will have a lasting impact. The independent family business turned to students at the University of Digital Media and Design to come up with packaging designs that bring the world of Kopparberg to life.
In search of a bold, vibrant, striking design, but also the bold fruity flavor of Kopparberg, McKay’s “exciting designs” stood out. With a history of using spray paint and creating street art, the student’s designs for Kopparberg’s original Strawberry & Lime, Mixed Fruit and Pear Cider used bright and neon patterns to create a sensation modern.
McKay says, “When responding to the brief, I looked to street art and pattern styles I knew for inspiration. Using stencil art, spray can styling and riso printing, I sought to create a fluid art style with a contemporary look that reflects my worldview of Kopparberg.
He adds, “I’m incredibly excited to have been chosen for this opportunity and can’t wait to see my own designs on Kopparberg’s mainline – it’s something that will stay with me forever.”
Additionally, Kopparberg will pay for McKay’s final year of college tuition and offer him a chance to cut his teeth at Neverland, an award-winning London-based creative agency, in the form of an internship.
Rob Salvesen, Head of Marketing at Kopparberg says: “At Kopparberg, we all want to celebrate firsts that last. Giving Ben the ability to redesign bottles in our core line, a first for the brand since launch, does just that. We are very proud to be able to offer freelance talent a platform to show off their creativity and help build what we hope will be a long and successful career for Ben through our internship and scholarship.
The brand’s packaging designs will be available in supermarkets, pubs and parks across the UK from this summer.