The global aircraft and trade company has enlisted the help of global agency StormBrands to underline the company’s credentials of being more than just a broker of private jets. The agency’s creations attempt to create an authentic and coherent brand story and universe.
At the start of the project, StormBrands undertook extensive research by auditing and mapping the industry, as well as interviewing customers and key stakeholders, to fully understand the brand.
The new value proposition of “Global Aircraft Sales at the Speed of Life” would inform the agency of every creative decision. This included photography style, logo treatment, typography choice, and revitalized tone of voice.
Nick Corbett, Creative Director at StormBrands, said: “It was an exciting business to work on and a client to work with. We put a lot of energy and attention into getting the branding right, and once we found the value proposition, the creative decisions were made quite intuitively. We like to think that everyone who sees the Jetcraft brand now feels it too.
Attempting to evoke a market-leading company that is always on the move, the agency believes the new brand story comes from the very heart of the Jetcraft organization.
Lauren Kinelski, Vice President of Marketing at Jetcraft, adds, “In this complex market dominated by word of mouth and relationships, StormBrands has been able to articulate our brand in a beautifully compelling way, elevate our offering and fully define our point of difference in the industry.”
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